Vice President of Sales
Mr. Radke, my experience with Sweetwater Sales Engineer Eddie Tighe was extraordinary.
I dropped out of music from about 1990 - 2002, and a lot changed in gear sales during that time. You know, like the internet.
Since starting back in 2002, I've bought (and sold) a lot of gear (for a hobbyist, anyway), and have never had an experience like this one with Eddie. It was closer to what it used to feel like in the 80s, dealing with my local mom and pop shop. Except they were insufferable assholes. So really, it was more like what a mom and pop experience should have been.
I signed up for the Peavey Ampkit Link 'keep me updated on when this comes out' list at Peavey.com. My contact information must have been forwarded to Sweetwater, because Eddie contacted me shortly thereafter. He quickly answered some questions as best he could on what amps were included in the free and paid versions of the Ampkit app, and got back to me when he had more information. Every couple of weeks checked in with me, always friendly, never annoying or pushy. I really felt like he knew what he was doing, cared about my interest in this one $30 item, and was enjoying his job.
Sadly, how often is any of that the case, in any field?
I've known for a while that what I just experienced is Sweetwater's 'hook' - but I never thought it could be helpful to me. I mean, if you need to order a $10 Chinese cable, how good do you need to feel about that? Or even in this case, a $30 dongle? (I've always wanted to be able to say 'dongle' in correspondence.) But you know what? I'm thrilled with the purchase experience. Who couldn't use a little more kind, intelligent human interaction in their day?
I got what I wanted, at a great price, and felt good about the purchase. The purchase. Not just the item or the price, but the process of buying it, too. (I can tell you the last time I got warm fuzzies walking out of Guitar Center: NEVER.) So in my experience, Sweetwater is a win all around. Because of Eddie Tighe.
Though not a musician, I, too, have had similar dealings with Guitar Center - I once received a curious advert from them that baffles me to this day. I wrote about it here.
Well, with warm fuzzies in hand**, I remain
* Not his real name.
** I hope this is not a crude expression.